InterContinental Hotels Group has selected Tom Seddon as their new chief marketing officer, effective November 1.Seddon, 39, will join IHG's Executive Committee, reporting directly to chief executive Andrew Cosslett. 

He replaces Peter Gowers who was recently appointed chief executive of IHG's Asia Pacific region.

Seddon joins from restaurant business SUBWAY ® where he was chief executive of the company's franchisee advertising fund trust, heading up worldwide sales and marketing activity.

Prior to that, Seddon worked for IHG in the United States in a number of senior roles including senior vice president, Americas brand performance from 2002-2004 and prior to that was responsible for the company's distribution channels and global revenue management as senior vice president of strategic services.

He also headed up sales and marketing for the Holiday Inn brand family in the Americas from 1997-2000.

Earlier in his career Seddon held senior positions at Mercer Management Consulting and at Motorola Communications in the UK.

Andrew Cosslett, chief executive, said: "We are delighted to welcome Tom back to IHG. He is well known and well respected throughout the industry. I am confident his deep knowledge of our business together with the fresh perspective he will have gained over the three years he has been away will serve him and the company very well."

Seddon holds a Bachelor of Science (BSc) and a Master of Engineering in Electrical and Electronic Engineering from the University of Bath.

He is married with two children and will relocate with his family from Connecticut in the USA to the UK to take up his new position.