Hong Kong's Peninsula Hotel often attract visitors from around the world, who want to visit a loo with a spectacular view. Now Queenstown's newest hotel, Sofitel Queenstown, is joining that prestigious list with the most eye-opening male toilet of them all.

One has a tape measure out, one a pair of binoculars, another has a camera, a fourth is peering over her glasses ....and so the list goes on.

Queenstown photographer Sheena Haywood shot the images of models from local agency Ican -- after Auckland model agencies turned down the job when they heard where the images were going to be placed.

Queenstown Signs made up the huge posters which are protected (naturally enough) by a backlit glass wall, and there are plans to change the images on a regular basis.

Flush with success, Sofitel General Manager Mark Wilkinson said the men's "loo art" had been a great talking point.

"It emulates the ‘signature toilets' of some great hotel complexes around the world such as those in Hong Kong's Peninsula hotel, and the 35^th floor toilets with an amazing wrap-around view in the Sofitel Melbourne.

Mr Wilkinson said he was now under pressure from those of the female persuasion to decorate the neighbouring women's toilets with something equally eye-catching.

Tastefully and aesthetically designed, the new loo has a six-metre long backdrop of life-size photographs featuring local models in varying poses directly behind each of the six stands – each with a full view of the action.