Richard Branson is the UK's most admired entrepreneur, according to a survey conducted by Orange Business.
A sizeable 35 per cent of workers in the UK cited the Virgin Group founder as the entrepreneur they would most like to emulate.
Branson beat the likes of friend Lord Alan Sugar, Theo Paphitis, Deborah Meaden and Peter Jones to top spot, with the survey results being headed by a number of high profile entrepreneurs.
The research also threw up a number of other interesting points, with more than a third of those asked stating that they've come up with a business idea which they believe could be successful.
While the importance of television programmes was also highlighted, with over half of the respondents saying their awareness of entrepreneurs had been significantly increased by watching shows such as Dragons' Den and The Apprentice.
It's been a typically busy week in business for Branson, with Virgin starting their first ever company in Latin America in the form of Virgin Mobile Chile.
Tweets at @JackPressedOn