'When women come, men come' - Google, MakeMyTrip confirmed for WITX.
Tuesday, 27th March 2012
Source : Web in Travel
I was at the Singapore Tourism Industry Conference, organised by Singapore Tourism Board, last week and one of the topics that came up for discussion was the women's market – okay, asked by yours truly.

4Hoteliers Image LibraryThe most candid answer came from Edward Chia (right), co-founder of the Timbre Group, a live music and entertainment group, who said, "In our business, when women come, men come. This is from years of evolution."

So how does his group attract women to its bars? "We think having ladies night is not the way to go, what's more important is creating a safe environment so that they don't feel they will get picked up all the time and they can have fun with their girlfriends."

He's also found that girls consume a fair bit of alcohol – much laughter from audience at this point – and so his group focuses promotions on women. "Most beer festivals are focused on men but we run a beer festival too and I tell our exhibitors to not only hire girls to serve beers but good looking men."

4Hoteliers Image LibraryMarvin Tan, CEO of SilkAir, said one of his airline's competitive edge over low cost airlines was that his cabin crew looked after children well – "and we know women make decisions on behalf of families".

While he said that the airline did not have any specific offerings to women, "maybe this is an idea worth exploring".

Zubin Karkaria, CEO and MD of VFS Global, said that men had learnt the hard way that the final buying decision is made by women. "Men don't have the time or patience to spend planning holidays so we leave it to women. We just pay."

At ITB Berlin, I got another perspective from Hansruedi Frutiger, general manager of Movenpick Resort & Spa in Phuket.

He told me that women customers are more inclined to be the first to either complain or compliment.

Full story:

 Latest News  (Click title to read article)

 Latest Articles  (Click title to read)

 Most Read Articles  (Click title to read)

~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2023 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy