The wine market evolves, slowly but surely; Belgium seems to have a good mix of tradition and the open mind towards innovative flavours and wine countries, one of the reasons why the Belgian market is solicited frequently as a test market for new wines and concepts.

Over the last decade, new world wines have had a successful increase in market share and growth, even if Belgium remains a traditionally oriented market.

And even now, as some people are still discovering the new world, market consolidation has moved in rather than growth. It shows the complexity of the market and its fragmented wine consumers.

The fore runners are ready to embrace yet again new things. Chances are high it will be the rediscovery of the old regions they turned a bit away from before. It will be the classic producers that understand how to combine heritage and values with an open mind and modern approach that will prevail. We are not talking about the Grands Crus Classés, that's a different story in all.

French regions feel the time is ripe to step in again, armed with a new set of young winemakers, supported by the potential willingness for consumers to come back. Investments are being made to convey the message. Bordeaux, Alsace, Burgundy, Côtes du Rhône,... each region is gearing up in the media and on the shop floor.

Wynamics is hired to execute partial projects for some regions. We handle full projects as well for wine brands and importers like you. For any marketing or communication projects that you might have and relate to wine , champagne, aperitifs, or spirits, don't hesitate to visit our website for further information on our services.

Wynamics is a dynamic and dedicated supplier of marketing and communication services for the wine - champagne - aperitif and spirits industry. With our background and experience, combined with a broad view on the business route from producer to consumer, we strive for a long term partnership and excellent services provided.

www.wynamics.com