Asia Pacific is a slumbering dragon waiting to conquer the online travel market, and you have to get your online strategy right if you want to get a share of the pie.

The region, specifically China and India, will dominate the online travel space in the next few years, alongside New Zealand, Australia and Japan that will also see an online travel boom.

If you are in the region and want to grow your market share you have to know what strategies to implement, said Clement Wong, director research, PhoCusWright (pictured right) at the WIT Conference session on "Getting your Asian online strategy right".

APAC has already overtaken US in the online travel space. With their robust economies China and India will see huge growth in online travel.

By 2012 India is expected to have the biggest growth in the region's online travel  at US$7 billion, while growth rate in the US is estimated at USD24 billion.

By that same year  Europe will emerge as the largest online market, while APAC will control one fifth of the market worldwide.

China, with the rise of OTAs, will lead in the region. India, with an increase in online penetration at the same pace as Singapore's, will level with China.

Full story:

www.webintravel.com/blog/wit-day-one--golden-age-of-online-travel-is-upon-apac_2129