OneWorld, A new force?
Thursday, 4th March 2010
Source : Timothy O Neil-Dunne ~ T2Impact.com
OneWorld has come back from the brink of extinction that so nearly doomed its existence.

Now aggression has returned to the team.

So having retained JAL - the team has plugged a hole in their environment by signing Kingfisher as the Indian airline. This leaves as a foregone conclusion that Jet Airways will now partner with Skyteam or risk being left out in the cold. In turn this means that there will be a falling into the ranks by many of the unaligned carriers.

The likely independents are the stalwart holdouts - Emirates and Virgin.

So what's next - I think we will see a fair degree of activity with the Alliances over the next 12 months. With Transpacific and Transatlantic alliances being formed and BA/QF immunity on the Kangaroo route seeing renewal last year - there will be some added complications emerging but things should settle down into a regular pattern.

Ultimately I believe that Alliances will reduce the competition. I remain hopeful that independent players will pick up the slack.

Thanks for reading - private comments please to professorsabena@gmail.com

T2Impact is a business development, technology and strategic consulting group focused on helping firms to accelerate their growth either in new geographies or with new products and services. Our name derives from the companys focus; accelerating time and getting from idea to impact quickly for its clients.

We provide a full line of strategic planning services, including marketing plan development, joint venture opportunity evaluation, market and competitive research, process re-engineering, business plan validation and execution.

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