
Raffles has launched its new website and is offering visitors to raffles-dot-com an opportunity to win their dream stay at any Raffles hotel or resort of their choice by submitting a description of either the most enchanting experience they have enjoyed at Raffles or alternatively, their dream sojourn at Raffles.
The grand prize for the winning entry features a five-night experience in a luxurious Presidential Suite at any Raffles hotel or resort of the winner's choice, with an option of a pampering Raffles Amrita Spa signature treatment or an exquisite gourmet dinner for two. In addition, the winner can also look forward to an exclusive experience specially created by the concierge for an added touch of luxury while in residency at Raffles.
Five other prizes are also available for runner-up entries, offering two nights' experience at any Raffles hotel or resort. This contest is open until 30th May 2009, with participation details and terms available at
www.raffles.com/contest Raffles Hotels & Resorts' new website now features a fresh new design that weaves stunning images with soothing music, additional content and navigational enhancements to create an interactive user experience at raffles.com.
Striking flash pieces unveil the enchanting legends, fables and stories that are associated with each Raffles hotel while dynamic e-books enable visitors, at a turn of a page, to view photographs and information on suites, restaurants and bars, floor plans of ballrooms and meeting rooms as well as useful information on the destination the hotel is located at.
The group recently received an Adrian Award from Hospitality Sales & Marketing Association International (HSMAI) for creating e-books which successfully convey the sense of luxury that is associated with Raffles Hotels & Resorts.
The refreshed raffles.com was first unveiled in August 2008 in a soft-launch and has enjoyed encouraging results with the average time spent on the website increasing by almost 30%.
Jeannette Ho, Vice President, Sales & Marketing, Raffles Hotels & Resorts, said, "Over the past year, we have experienced a 35% increase in visits to raffles.com, and we felt it was timely to refresh our website to enable us to continue to convey the sophisticated lifestyle and enchanting experiences that are associated with Raffles hotels and resorts around the world."