ITB 2024 Special Reporting
The business impact of environmental awareness on travel.
Sunday, 8th March 2009
Source : PhoCusWright Inc.
It is clear that environmental awareness is becoming deeply engrained in our society.

We all know that being "green" is good for the environment, but is it good for business?

The travel industry is one of the primary arenas for the green revolution and all travel verticals including hotel, air, car rental and cruise are being affected. This new report seeks to examine the business impact of green thinking and decision making among consumers and travel companies alike.

Going Green: the Business Impact of Environmental Awareness on Travel covers topics vital to the travel industry including:

  • Consumer propensity for green travel
  • Communication of green practices
  • Green ratings systems
  • Effect of economic conditions on green travel
  • Potentiality for price premiums for green travel products
  • This new report reveals important qualitative and quantitative data that will guide travel businesses in deciding to implement green strategies.
Key findings include:

  • More than four out of ten U.S. travelers (44%) consider environmental impact to be important to them when planning travel
  • A majority of U.S. travelers (56%) are skeptical of what companies tell them about their green practices
  • Just under a third of travelers indicate a willingness to pay some sort of premium for green travel
  • Only 8% of green travelers believe it is easy to find green travel options
Methodology: http://www.phocuswright.com/research_publications_buy_a_report/580#methodology

Going Green: the Business Impact of Environmental Awareness on Travel today to help your company evaluate the potential gains of "going green."


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