Australia, the movie and the country, have been receiving rave reviews internationally – providing an additional boost to the massive exposure already generated by the publicity leading up to the box office opening.

Reviews in the United States, to coincide with the movie's opening, have been particularly favourable towards the beautiful Australian landscapes featured on film and how they will entice Americans to want to experience it for themselves. These endorsements for the country have appeared in some of America's most influential newspapers including The New York Times, Boston Herald and Washington Post.

There have also been some positive comments from international visitors seeing the movie whilst holidaying in Australia with an American tourist telling the Cairns Post that "Americans will come because of it". Alongside this has been extensive coverage in major magazine titles and newspapers such as Conde Nast Traveler, Travel + Leisure, Vanity Fair, Men's Vogue, Parade, New York Times, The Guardian, and The New Zealand Herald to name just a few.

• Washington Post - An Aussome Spectacle 
• New York Times - Oh Give Me a Home Where the Cowboys and Kangaroos Roam
• Time Magazine - Australia: Epic Romance Down Under
• Boston Herald - Oz fest: Book a trip to Baz Luhrmann's Australia
• The Houston Chronicle - Australia is a sweeping old-school epic
• Cairns Post - This is Australia, we love it
• Travel + Leisure - Epic Encounter
• The Independent - Going on Vacation on Location
• The New Zealand Herald - Dinkum Film

Tourism Australia held a special pre-release screening of Baz Luhrmann's Australia for travel media and industry partners. The screening was a great success with many attendees commenting on the film's entertainment value and the opportunity to see Tourism Australia's new Destination Campaign in full context.

"If you have not seen the film yet, we encourage you to get to your local cinema this weekend to catch it. Australia offers a unique opportunity to put Australia front of mind with travellers from across the globe at a very challenging time for our industry.Tourism Australia is delighted with the progress of the new campaign and we are extremely pleased with how the industry has embraced this unique opportunity."