Environmental realities have forced this hotel chain to focus on ecological best practices.

As industries shift practices with the evolving threat of global warming, hotels such as the Novotel Suvarnabhumi Airport are striving to conserve resources and reduce emissions of greenhouse gasses, the company says. Novotel began its association in 2007 with Green Globe, the international environmental certification program for responsible travel and tourism.

In doing so, Novotel has become the leading hotel chain in the mid-scale segment to involve its entire network in sustainable development. With nearly 400 rooms and extensive business facilities, it is crucial that green measures be taken to prevent wasteful practices that adversely affect the environment, Novotel Suvarnabhumi Airport says.

Novotel Suvarnabhumi Airport Hotel opened in September 2006 to coincide with the launch of Suvarnabhumi International Airport in Bangkok, Thailand. In July it was named the Best Airport Hotel at the TravelWeekly ( Asia ) Industry Awards 2008.The Novotel Suvarnabhumi is a four-star hotel a 10-minute walk from Suvarnabhumi Airport. Novotel has long been committed to promoting sustainable development through its active involvement in the Accor Group's Earth Guest program.

The Earth Guest program is now embraced as an integral part of the hotel chaina's brand. Novotel seeks harmony with the environment through effective management of water, air, waste, and pollution.

The France-based hotel chaina's commitment is based on three main strands of activity: drawing up appropriate construction standards; involving its employees in sustainable development on a daily basis; and involving its customers. Novotel Benoa Bali is the first Accor hotel in Asia to achieve Green Globe Certified, a Green Globe qualification that recognizes the hotel's commitment to successfully implement an integrated Environmental Management System.

By the year 2010 all Novotel hotels should are expected to have committed to the Green Globe environmental certification program, which currently involves 28 hotels in 12 countries on five continents including Thailand, India, China, and Singapore. Novotel offers nearly 400 hotels and resorts located in the heart of major international cities, business districts and tourist destinations.

In 2008, the Novotel network represented more than 66,000 rooms in 59 countries. By 2010 it will have an additional 20,000 rooms and be present in 70 countries.