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Personal interest drives travel trends.
Tuesday, 26th August 2008
Source : American Express.
Surveyresults: despite current economic conditions,when it comes to food, musicor sporting events, 87% of respondents indicate that travel involving personal interests will remain the same or increase over the next two years.

From jetting overseas for a culinary experience to a desire to learn life-enriching skills while on vacation, travelers are intent on continuing to pursue travel experiences that allow them to indulge in their personal interests despite the softening economy, according to a recent survey of 501 U.S. adults by American Express Travel.

Indeed, 87% of respondents indicated that the number of vacations involving one or more personal "passions" would either remain the same or increase over the next two years; of those, 28% indicated that they expect the number to increase.

These findings may come as somewhat of a surprise in light of the fact that 90% of respondents indicated that they feel the US economy is currently in or edging toward a recession. But to at least 60% of respondents say that it's because travel is so important to their mental health and lifestyle that they have not let economic concerns impact their plans.

Although these travelers are not immune to the softening economy, they are still moving ahead with their vacation plans but acting more resourceful in their planning.

Taking savvy approaches to travel, 66% of respondents are tapping into rewards points or miles earned to offset costs, 58% are visiting more affordable destinations, and 24% are taking shorter vacations.

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