The food industry is the second industry most likely to rebrand, while Financial services stands at the top.
Information gathered over a three-year period through entries for its annual ReBrand 100® Global Awards, revealed the list of the top 25 industries repositioning a brand component or the full enterprise.
The top five list is below. For the complete list of the top 25 industries and which companies represent these, please visit rebrand.com.
The site also includes information on the 20 mistakes marketers make when rebranding, and how to avoid them.
Top Five Industries Seen to Rebrand: 1. Financial Services – includes banks and insurance companies
2. Food – includes food products and services
3. Technology – includes hardware and software companies
4. Healthcare/Pharmaceuticals
5. Industrial/Manufacturing
The ReBrand 100® Global Awards, which invites entries for its 2008 event by this September 26, 2007, recognizes brands that have most effectively revitalized to meet a strategic purpose.
The competition, juried by an esteemed panel of international business and design leaders, is the highest recognition for brand rebuilding and redesign in the business area. The resulting "before" and "after" case examples are showcased at rebrand.com.
The international jury for the 2008 ReBrand 100 includes Diane Hessan, President and CEO,
Communispace; Fran Kelly, President and CEO,
Arnold Worldwide; David Oliver, Founder and Principal,
Cusp; and Errol Saldanha, branding consultant,
Saldanha Inc.
Past jurors include
Xerox Corporation Director Worldwide Brand Richard Wergan;
Hasbro Playskool Brands General Manager Lorrie Copeland;
MetaDesign Chairman and Founder Bill Hill; and
Procter & Gamble Design Director Helen Stringer.
Past award recipients include
SwissLife,
Unilever,
Virgin Atlantic,
P&G Herbal Essences brand, and
Four Seasons Hotels & Resorts.
Readers know that they are invited to enter the 2008 ReBrand 100 Global Awards. The entry deadline is postmark by this September 26, 2007.
www.rebrand.com/page.php/id/395
