Technology - content and knowledge retention are factors critical to all meeting planners, seeking a return on investment for their meetings and events.

However, research highlights that it is one of mother earth's most basic elements that holds the key to creative thought processes, productivity and knowledge retention.

The research, carried out in conjunction with Glasgow Caledonian University, shows that individuals feel more creative, valued and less confined by their workplace when water (river, canal, etc) is in close proximity. 

Whilst a.v. and presentation techniques may be keeping pace with technology, it is one of the most basic elements that is paramount in helping to create a positive learning environment and to impart messages.  

Berkshire's landmark hotel, The Crowne Plaza Reading, is setting the pace for meeting and event planners with completion of its river-facing conference spaces. Stylishly created by innovative designer Charles Leon, the rooms marry personality and attitude and capitalise on the stunning Thames-side vistas.

The views span a commanding stretch of the River Thames, helping to provide delegates with a stimulating environment.   
Already used for brainstorming sessions by leading UK companies including Prudential, Oracle, Yell and BT, the Crowne Plaza's riverside spaces offer first-rate standards for 10-200 delegates. With a recent investment programme of £6.5m, all of the hotel's facilities are ideal for event planners with return on investment at the top of their agendas. 

Neil Muir, Group Operations Manager, said: "Our rooms represent the very best in meeting spaces; their design is sophisticated yet understated. There's a great analogy with the Thames as it meanders from source to the capitals ideas generated at the hotel may well end up as great initiatives in the City boardrooms."

Dr Cynthia McVey, health psychologist at Glasgow Caledonian University, said: "Water adds to the working environment in a very positive way. Just being by water is both relaxing and stimulating; employees are more likely to feel positive about their work and more valued".

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