As global tourism rebounds, Italy stands out as one of the most attractive hospitality investment markets in Europe, surpassing pre-pandemic levels in both visitor numbers and ADR growth.
Unlike Spain, where investment is spread across resort-heavy markets, and France, where high barriers to entry limit new projects, Italy offers a diverse range of opportunities from luxury city hotels in Rome and Milan to ultra-exclusive resorts in emerging destinations like Taormina and Lake Como.
With over €2.1 billion in hotel investment volume in 2024—30% higher than the decade-long average—Italy is not just recovering; it is outperforming its European counterparts, with luxury properties leading the charge in investment growth.
In 2024, luxury hotels made up 45% of all hotel investment volume (and 19% of rooms sold), underscoring investor preference for high-end assets.
This surge is fueled by record tourism (64.5 million visitors in 2024) and strong financial performance, including rising average daily rates. As Italy solidifies its place among the world’s top travel destinations, hospitality investors are keenly focused on emerging luxury market trends, risk management strategies, and notable hotel transactions shaping the landscape.
Tourism and Hospitality Sector Rebound
The global tourism industry has seen a robust recovery in 2024, with international arrivals reaching an estimated 1.4 billion, according to UN Tourism’s latest World Tourism Barometer. This represents a 99% recovery to pre-pandemic levels and an 11% increase over 2023. Strong demand, resilient source markets, and the rebound of Asia-Pacific destinations have been key drivers of this growth.
Europe remains the world’s leading destination, hosting 747.3 million tourists—surpassing its 2019 peak of 742.4 million.
Download the full report here
GLOBAL ASSET SOLUTIONS is the leading Hotel Asset Management Company serving Europe, Middle East and Asia Pacific. The Asset Management and Advisory division provides a comprehensive range of hotel services.
