In-depth insights give brands looking to tap into the dynamic South Korea luxury industry key takeaways to remain in touch with the latest consumer behaviours within this booming market.

The Asiance Luxury Consumer Research Report 2025 is structured into four comprehensive sections, each offering deep insights into different aspects of the Korean luxury consumer journey.

The Pre-Purchase : This section explores the information-seeking behavior of consumers before they make a purchase. It examines both offline and online sources of information, exploring why consumers might prefer one over the other. This section also investigates the social media channels that luxury consumers favor and assesses the impact of pop-up stores and events. By understanding what factors contribute to a satisfactory pop-up store experience, brands can better engage with their target audience.

The Purchase : We provide a detailed look at buying patterns and preferences. It covers the frequency and monetary value of luxury purchases, as well as the channels—both offline and online—that consumers prefer.

The report investigates why consumers choose certain channels over others and identifies preferred local regions for luxury shopping. It also examines the key factors influencing purchase decisions and post-purchase considerations such as packaging and customer service. Additionally, this section explores the role of digital platforms like KakaoTalk Gift Shop in the luxury market.

Product Suite Diversification : This part analyzes consumer behavior regarding multi-category purchases from single brands, exploring the motivations behind such choices. It studies the popularity and perception of diffusion lines among Korean luxury consumers, providing valuable insights for brands considering product line expansions.

Digital Trends : Our report’s final section reflects the growing importance of digital engagement in the luxury sector. It covers various forms of digital content, from KakaoTalk emoticons to branded wallpapers, and examines consumer preferences in this area.

The report also investigates the adoption and desirability of digital services such as Virtual and Augmented Reality shopping, as well as personalized recommendations. Lastly, it explores the use of Artificial Intelligence tools in online luxury shopping, offering a glimpse into the future of digital luxury retail.

You can download a preview version of this report here for free!

Access essential knowledge for your business and get Asiance Luxury Consumers Research Report 2025 by getting in touch with us at insight@asiance.com