4Hoteliers
SEARCH
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
Customized soundtracks for Westins.
Sunday, 7th May 2006
Source : Westin Hotels & Resorts
Westin Hotels to develop engaging & emotional signature music program ''eMusicologist'',plans announced t worktogether with eMusic.com Inc.to bring music to the foreground of the hotel experience.

As part of the partnership eMusic.com will develop an innovative digital music offering that will be featured across Westin's 124 hotels and resorts around the world. Westin's signature music program will be incorporated into various aspects of the guest experience, including the lobby environment and in-room entertainment and will be part of Westin's new Sensory Welcome program that will debut brand-wide later this year.

Focusing on a theme of personal renewal and music discovery, eMusic will provide one of its top editorial staff experts, renowned international music columnist Richard Gehr, to help define the "global voice" of the Westin brand. As Westin's dedicated "eMusicologist," Gehr will compile soundtracks to unite Westin properties across geographies, cultures, architectural styles, climates and time of day, and characterizes the soundtracks -- which will aim for an ambient, melodic, rhythmic and energizing feel -- as global contemporary.

"There is no sensory element more engaging on an emotional level than music," said Sue Brush, Senior Vice President for Westin Hotels. "Through our signature music programming we will create a renewing, relaxing and welcoming atmosphere and a truly memorable experience for our guests."

"Our mission at eMusic is to help people discover some of the greatest and most diverse music in the world," said David Pakman, eMusic CEO. "Our partnership with Westin is a terrific opportunity for us to share our musical expertise and passion to create a compelling music experience for all Westin guests."

Westin eMusicologist Richard Gehr has been eMusic's World/Reggae columnist for two years -- and has been writing about international music for more than two decades. A former editor at the Los Angeles Reader, Spin magazine and Sonicnet.com, Gehr has also written for the Village Voice, Rolling Stone, the New York Times, Musician, Blender, Tracks, AARP: The Magazine and countless other publications. He also co-authored The Phish Book with the Vermont quartet.
 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy