Compared with 2022, this was a 33 per cent increase, only 12 per cent short of the base year level before the pandemic.
- Positive signs are above all the gradual return of outbound travellers in Asia and the upward trend in vacation travel.
- Despite rising travel costs, interest in outbound travel this year remains high – what is noticeable is that travel satisfaction is becoming an increasingly important factor.
Double-digit growth in outbound travel in 2023
According to the IPK’s World Travel Monitor®, the return of outbound travel in Asia with a year-on-year increase of more than 140 per cent was the growth driver in 2023.
Although still at 37 per cent below 2019 levels, this marked a significant upward trend.
Compared with 2022, outbound travel in Europe increased by 18 per cent, in North America by 31 per cent, and in Latin America by 27 per cent.
In 2023, the outbound travel volume was largest in the US, followed by Germany and the UK.
Together, these three largest source markets made up one-third of the global outbound travel volume last year.
Read the full story at 4Hoteliers.com/itb
