Overall, the growth of visitor arrivals in key markets slowed down in September and in terms of monthly recovery, Japan reached 96% recovery of 2019 levels, followed by Cambodia’s 94% and Macau’s 83%.

Hong Kong, on the other hand, dropped to 59% in September due to the drop in visitors from mainland China.

Cambodia

Cambodia welcomed over 4.2 million international tourists in September, approximately 93% of pre-pandemic levels in 2019. Starting in May, the number of international visitors showed an over 90% recovery, boosted by travelers from Thailand, Vietnam, and China.

Phnom Penh and Siem Reap (home to Angkor Wat) were the top two destinations among foreign visitors, while domestic visitors enjoyed coastal zones, namely Preah Sihanouk.

With the newly opened Siem Reap-Angkor International Airport in October, it is now easier to travel to the most popular attractions in Cambodia, Angkor Wat, via air transportation. The new airport is equipped with a 3,600-meter-long runway with an annual capacity of 7 million passengers.

The new airport replaced the old airport, which is about 5 kilometers from the attraction, and brought damaging vibration to the foundations of the temples. The new airport was built at a cost of approximately USD 1 billion under a 55-year build-operate-transfer (BOT) program between Cambodia and China.

China

While China outbound travel and domestic travel are booming after the restrictions were relaxed, inbound travel undergoes a sluggish recovery, particularly for foreign visitors. Shanghai, for example, recorded 269,700 foreign visitors in September, about 44% of the levels in 2019.

On the other hand, Beijing welcomed 104,500 foreign visitors in the same month, a 34% recovery. Due to the ease of securing travel permits, inbound visitors from Hong Kong SAR, Macau SAR, and Taiwan showed a strong recovery. The visa for foreign visitors and the number of flights remained a pain point for inbound foreign travelers.

Due to the slowdown of the Chinese economy, Chinese travelers turned conservative when planning leisure travel. During the golden week in early October, domestic travel remained the most desired option over outbound travel, according to a survey. Approximately 826 million domestic travelers, a 71% year-on-year growth, were recorded during the eight-day holiday.

Laos

In the first nine months of 2023, Laos recorded roughly 2.5 million foreign tourists, 52% of comparable figures in 2019. ASEAN countries, namely Thailand (40%) and Vietnam (24%), are the key feeder markets, while China, the second largest feeder market in 2019, accounted for 19% of foreign visitors.

With the China-Laos railway connecting Boten and Vientiane, travel and trade between the two countries became easier. In November, the first cross-border train tour to Vientiane was launched from Beijing, with stops at Hubei, Xishuangbanna, Luang Prabang, and Vang Vieng.

Laos will launch the tourism promotion campaign ‘Visit Laos Year 2024’ on November 23, which coincides with the annual That Lung festival. The campaign aims to attract at least 4.6 million domestic and foreign visitors, bringing in an estimated tourism revenue of USD 712 million next year.

At the same time, Laos would assume the ASEAN chairmanship in 2024, and several conferences, including the ASEAN Tourism Forum, are expected to take place in Vientiane as well.

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