Regent Seven Seas Cruises® is the first cruise line to partner with the alliance and its award-winning loyalty program GHA DISCOVERY.

Global Hotel Alliance (GHA) is taking its award-winning loyalty program, GHA DISCOVERY, to the high seas after entering a landmark partnership with Regent Seven Seas Cruises (Regent), the world’s leading luxury cruise line, based in Miami, Florida.

This exclusive agreement marks the first time a cruise line has partnered with GHA, bringing together two leading luxury brands in the travel sector.

GHA DISCOVERY members, who have access to 800 hotels, resorts and palaces operated by 40 hotel brands in 100 countries, are rewarded with the program’s innovative rewards currency, DISCOVERY Dollars (D$1 equal to US$1).

Through this exclusive partnership, the program’s 24 million members will now enjoy the additional benefit of earning D$ by reserving a voyage with Regent and will be able to redeem those benefits in any GHA hotel, resort and palace.

GHA DISCOVERY members who reserve a Regent cruise will also be fast-tracked to GHA DISCOVERY Titanium status, which provides a number of benefits at GHA hotels and resorts worldwide.

In addition, GHA members will receive a special welcome gift of champagne and chocolates to be enjoyed once on board their reserved voyage.

“We are the perfect match, with Regent Seven Seas Cruises being the world’s leading luxury cruise line, offering itineraries that connect key cities across the globe, and GHA DISCOVERY uniting the world’s largest collection of luxury hotel brands, with some of the best hotels in the world in those same destinations,” said GHA CEO Chris Hartley. “This strategic partnership will expand our reach, provide more choice and rich new benefits to our customers; and for GHA, it will drive significant enrolments notably from key markets such as the U.S., generating incremental revenue to our hotel brands.”

“We are delighted to partner with GHA to bring Regent Seven Seas Cruises’ unrivaled luxury experiences to even more discerning guests around the world,” stated Andrea DeMarco, President for Regent Seven Seas Cruises. “We are confident that Regent’s all-inclusive, immersive destination experiences, lavishly appointed, spacious suites, exquisite gourmet restaurants and world class service will appeal to GHA DISCOVERY’s millions of members who desire the highest standards of luxury whether on land or at sea.” 

“The partnership with Regent Seven Seas Cruises underlines our strategy to focus on partnerships that strengthen our position as the world’s largest alliance of independent hotel brands, with an innovative loyalty program at its heart. This paves the way for continued growth in 2023 and beyond as we look to expand our travel ecosystem with like-minded partners for mutual gain,” said Chris Hartley.

Andrea DeMarco continued, “We view this landmark partnership as a win-win as it offers GHA members the opportunity to be rewarded for sailing with Regent, while also providing the many benefits of the GHA DISCOVERY loyalty program to current Regent guests who choose to enroll, at no extra cost. With the addition of our newest ship, Seven Seas Grandeur, later this year, this partnership comes at a perfect time as there are now more opportunities than ever before to create life-long memories aboard The World’s Most Luxurious Fleet.”