Launched in January 2023, the Handwritten Collection is a global portfolio of one-of-a-kind hotels enriching Accor’s offering in the collection brands segment.

Delivering an authentic, intimate, and stylish hospitality experience for guests, the Handwritten Collection also offers independent owners and boutique hotels the best of both worlds, enabling them to stay unique with flexible standards while maximizing their revenue.

The growth of Accor's Handwritten Collection portfolio continues to accelerate successfully, consolidating Accor's position in this key segment.

Needs Aligned, Success Defined: Meeting Clients & Owners Expectations

Six months after being launched, the Handwritten Collection has hit the right mark with guests and owners alike. Answering travelers’ demand for more tailored, authentic, and local experiences, it also responds to independent and boutique hotel owners.

Looking to boost their global profile, connect with more travelers and grow their revenue without losing their identity, owners can bring with the Handwritten Collection a personalized energy to the guest experience while accessing all the benefits of the Accor ecosystem with the opportunity to maximize revenue with immediate access to the power and reach of Accor’s sales, distribution, and loyalty platforms.

Hotels Curated with Passion: Diving Into the Handwritten Collection

With 8 hotels already welcoming guests, the Handwritten Collection expects a portfolio of more than 250 hotels worldwide by 2030.

Accor currently has over 150 properties under discussion to become part of the Handwritten Collection, and rather than embarking on construction or new builds, the Group prioritizes the conversion of existing buildings, requiring a simpler transition, ramp up process and a more sustainable growth and development model.