Some industry experts made bold predictions that ChatGPT would 'liberate the industry from the yoke of the OTAs'.
From the very beginning I predicted that the OTAs would be the winners from the new generative Al technology like Open AI’s ChatGPT, Google’s Bard or Anthropic’s Claude.
Indeed, the OTAs were super fast to implement plug-ins to ChatGPT (Expedia, Trip..com, Kayak, Booking, etc) before any other major travel players. They had been working also on integrating ChatGPT into their Virtual Agents on their websites to enable itinerary building capabilities.
Well, Expedia has already done it by adding an itinerary builder powered by ChatGPT.
Max Starkov
Hospitality & Online Travel Tech Consultant & Strategist
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