Accor strengthen its portfolio in Northern Europe with the signing of Novotel Living concept to Tallinn.

The Group has signed a management agreement with Estmak Capital for the very first Accor extended stay hotel in the Baltic area. The 124-room hotel will welcome its first guests by the end of 2022, offering a new approach to hospitality.

Thanks to the partnership between Accor and investment company Estmak Capital, the Novotel Living concept is coming to the Estonian capital, marking the first Group’s extended stay hotel in the country and in the Baltic region as well. Located in the city center, between the old town and port, the new facility will offer 124 rooms, co-working space, gym area and restaurant.

“Novotel Living provides guests with an elastic approach to hospitality, offering extended stays as an answer to changes in traveler’s needs. The concept launched in Asia in 2019 and has gathered great momentum globally and across Northern Europe. We are already working on projects in Belgium and Romania, and thanks to the partnership with Estmak Capital, Novotel Living is coming to Estonia and Baltics as well. We are excited to give our guests visiting Estonia a new model of accommodation, enriching their previous experiences” – says Katarzyna Sławińska Development Executive Manager Accor Eastern Europe.

Novotel Living is one of Accor’s Extended Stay brands, which brings a co-living experience to serviced apartment category to make everyday moments matter in a warm and friendly environment. Thus the Novotel Living hotels offer solutions for longer stays from studios to 2-bedroom apartments with small social hubs open to locals and relaxed co-living spaces for residents, called “Club Houses”. The modularity of the areas and functional design are key to the brands philosophy, trying to make everyday moments matter.

It will be the first apartment hotel project of its kind in Baltic States – Novotel Living by Accor. Travel concepts and reality are changing. Our aim is to provide people coming to Tallinn for business and work purposes, but also tourists and locals with the best accommodation they have ever dreamed of. It is essential that we provide our guests not only accommodation, but multifunctional co-working space as well. We’ve chosen an outstanding location for that property – next to the Port of Tallinn, just a stone's throw away from The Old Town of Tallinn and 15 min tram ride from the airport. Estonia with its heart in Tallinn still remains one of hidden gems of Europe, but with each stay travelers develop a very special bond with our country. That is why we see introducing innovative Novotel concept as on opportunity to strengthen the guests experience – says Timofey Sukonkin, Estmak Capital CEO.

Novotel Living hotel in Tallinn located by Poordi 5 Street is set to open by the end of 2022.