As always, the ITB Berlin NOW Convention will deal with highly topical issues.

Taking as its slogan’Rethink, Regenerate, Restart – Tourism for a Better Normal’, the international travel industry’s largest think tank will present innovative strategies and fascinating business models again this year.

During the four-day event, visionary pioneers and leading figures, including more than 25 CEOs from around the world, will be having their say and sharing their ideas on the future of the international tourism industry.

On day one, 9 March 2021, the focus of the ITB Berlin Future Track will be entirely on tomorrow.

The coronavirus pandemic has plunged the global tourism industry into a deep existential crisis. The entire industry is undergoing fundamental change, while the ITB Berlin NOW Convention offers orientation in these difficult times.

All sessions will take place from 9 to 12 March 2021, with two parallel video streams broadcasting a full programme of events on the virtual ITB Berlin NOW platform.

Read the full article at 4Hoteliers.com/itb