4Hoteliers
SEARCH
ITB 2020 Special Reporting
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
Hot or Not – Chinese outbound tourism destinations 2020
Tuesday, 14th January 2020
Source : Prof. Dr. Wolfgang Georg Arlt FRGS FRAS

China travel - hotel - hospitality newsTwenty years ago Malcolm Gladwell published 'The Tipping Point – How Little Things Can Make a Big Difference', the text is still available.

Gladwell analyzed a phenomenon that has become more and more important with the advent of online media. Paul Revere, whose „midnight ride“ from Boston to Lexington started the successful resistance of the Americans against the British colonial power on April 18, 1775, still needed to jump on a horse and bang on doors in the middle of the night to alert the local militias about the imminent start of the British military campaign.

Gladwell uses Revere as an example of word-of-mouth propaganda, which resulted in a tipping point for the fight for the establishment of the United States.

Nowadays what all is needed is a blog entry or the public association by a KOL, a key opinion leader who might be a celebrity, an expert, or a political leader.

Europeans do not care much about where their presidents or prime ministers go on holidays, for Chinese travelers however, it is quite different. In the online CTT China Tourism Training, which COTRI has just published in cooperation with The Hong Kong Polytechnic University School of Hotel and Tourism Management, the example of Xi Jinping’s visit to a traditional pub in Buckinghamshire illustrates the Tipping Point concept.

Enjoying a pint of Greene King ale and a portion of Fish and Chips together with then Prime Minister Cameron in front of Chinese media resulted in a flood of Chinese visitors hankering for exactly the same experience. The craze for heated toilet seats, which let millions of Chinese shoppers to Tokyo a few years ago, is another famous example of the power of the Tipping Point.

So which destinations will be the new „hot“ places for Chinese outbound tourists in 2020, is still an open question. Will India succeed to turn the interest for Yoga and Bollywood into a new wave of Chinese visitors, or will Albania be able to become the new „hot“ European destination based on the visa-free policy introduced last month?

Keep tuned, COTRI Weekly will keep its readers up-to-date on the Tipping Points of 2020.

Prof. Dr. Arlt and the COTRI Weekly team / www.china-outbound.com

 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2020 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy