Luxury turkish hotel brand, part of the Accor portfolio, partners with the Eastern Company For Investment And Touristic Development to takeover existing property and re-launch as the 1,636-key Rixos Hurghada Makadi Bay.

Rixos Hotels has marked a major milestone in its Middle East expansion strategy after signing an agreement to manage its largest all-inclusive luxury resort in the world on Egypt’s Red Sea Riviera.

Since Accor acquired a 50% stake in the company, it has identified opportunities including partnering with the Eastern Company for Investment and Touristic Development to takeover and renovate an existing beachfront property. Scheduled for completion in 2020, it will be re-launched as the Rixos Hurghada Makadi Bay – a 1,636-key mega resort with world-class leisure, sports and entertainment facilities for which the Rixos brand is globally renowned.

The stand-out property will boast a stunning location in a secluded bay on the Red Sea, just south of Hurghada - a global hotspot for scuba diving, family getaways and golf breaks.

Resort highlights will include individual villas, an extensive indoor and outdoor spa, fitness facilities, kids clubs, a waterpark, beach lounge, large conference centre, vast F&B wide-ranging F&B options and an expansive entertainment area with an amphitheatre.

It is expected to become the preferred destination for discerning travellers and corporate group business from key source markets such as Europe and the CIS.

“This marks a pivotal moment in the growth story of our brand, bringing to market our largest resort globally and offering our most comprehensive range of facilities and unique and dynamic entertainment experiences yet,” said Fettah Tamince, Founder and Chairman of Rixos Hotels.

Mahmoud El-Sayed Moussa El-Sharkawy, CEO, the Eastern Company for Investment and Touristic Development, added: “Our vision is to transform Makadi Bay into the leading leisure and entertainment destination on the Red Sea and in this respect, the Rixos brand, with its successful one-of-a-kind hospitality concept and proven expertise operating in Egypt’s resort market, makes strategic sense. It’s the perfect fit.”

“This unique takeover opportunity strengthens the Rixos offering in Egypt’s Red Sea Riviera and highlights the strong collaboration Accor has established with Rixos team to develop the brand regionally and globally,” said Mark Willis, CEO, Accor Middle East & Africa.

The renovation plan of the existing development in Makadi Bay will be phased in two stages, each spanning a year, with phase one already underway and including the addition of wings and facilities to uplift the hotel in line with Rixos brand standards.