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Biggest PR crisis threat comes from higher management, say UK workers.
Wednesday, 4th May 2016
Source : Igniyte

Igniyte’s latest research has revealed that over a third (39%) of UK managers say that their higher management team were most likely to cause them a PR crisis.

Next on the list of concerns were online security, with 35% of managers saying this was a threat; and the company’s CEO, with 30% revealing they thought a PR crisis could be caused by them.

Igniyte’s research
The study was designed to discover how prepared UK companies are for a PR crisis. Worryingly, 17% of managers said their company doesn’t have any sort of crisis management in place.

Almost a quarter (24%) of the managers involved in the study admitted that while their company has a strategy in place, they didn’t understand it.

Overall, one in ten managers (10%) said their company was unprepared for a PR crisis. The same amount of respondents said their business had dedicated resources to monitor online comments concerning their company, such as on social media, forums, and online review sites.

Igniyte found that a crisis management plan is usually the most effective way of dealing with a PR crisis. This only applies, however, when all staff are aware of the strategy, meaning there’s a consistency across the brand.

Encouragingly, over one in five (22%) said their company has a crisis management plan in place which the whole company knows about.

Sector breakdown
The research was carried out in February 2016 of over 500 managers working across eight different sectors in the UK. According to the results, the travel, transport and leisure sector had the highest amount of companies struggling to recover from a PR crisis.

Over one in ten (16%) managers in this sector admitted their company had suffered a PR crisis and hadn’t yet fully recovered, compared to an 8% average across all managers surveyed.

However more than a quarter of managers (26%) in this sector said their companies had absolutely no crisis management plan in place. This leaves them at a high risk of negative press which could have a huge impact on all aspects of their business.

Read full report here.

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