Raising the stakes in Africa:

Welcome to the third edition of the Gambling outlook: 2014-2018 (South Africa, Nigeria, Kenya). This publication focuses on segments within the gambling industry, with detailed forecasts and analysis. For each segment, we give details about the key trends we have noted as well as key challenges and future prospects we have identified.

The gambling industry is often associated with glamour, high rollers, opulent settings and the trappings of wealth. As a business, however, the margins are low, a large portion of the costs are fixed, regulatory compliance is stringent and profitability depends on volume.

Of the three countries included in our analysis, South Africa has by far the largest overall gambling market as well as the largest land-based casino gambling market. Gross land-based casino gambling revenues totalled R16.5 billion (USD1.6 billion) in South Africa in 2013 compared with only R428 million (USD40 million) in Nigeria and R195 million (USD18 million) in Kenya.

We at PwC continue to stay on top of trends and developments that may impact gambling companies, now and in the future, and we look forward to sharing our thoughts with you once again. We appreciate your feedback and ask that you continue to tell us what we can do to make our publications more relevant and useful to you.

Download the full report here.