ITB 2018 Special Reporting
Top Six Technology Trends for 2015.
Monday, 8th June 2015
Source : Phocuswright Inc.

Travel industry research authority Phocuswright announced its six technology trends of the year in its recent publication, Travel Innovation and Technology Trends 2015. 

Travel sales, which totaled US$1.3 trillion in 2014, are expected to rise 6% in 2015, and competition will be intense. This year's Travel Innovation and Technology Trends pinpoints the biggest trends that businesses need to consider before making their next technology investments.

The 2015 trends focus on the customer and the trip experience:

  1. No CEM, No Customers
  2. A Market of One: The Brass Ring?
  3. Artificial Intelligence and Cognitive Computing Open Opportunities
  4. Collaborative Consumption
  5. Digital Marketing " No Time (or Space) to Waste
  6. Super Trend: Building the Seamless Travel ExperienceContent Remains King

Connecting Travelers and TripsPhocuswright analyst, Bob Offutt. "We are able to observe in real time how new technology affects and improves our lives, enables new business opportunities, and allows new and different kinds of human-machine interaction."

The keys to business and personal progress in this tech-enabled era are connectivity and interoperability. Connectivity is already very high " there are mobile phone accounts for 96% of the people on the planet, and approximately 40% of the global population has Internet access.1 

This connectivity is rapidly becoming the foundation for the global economy " and leveraging hyper connectivity for business value has just begun.

This year's Travel Innovation and Technology Trends 2015 pinpoints the biggest trends that businesses need to consider before making their next technology investments.

1 "The World in 2014, ICT Facts and Figures," International Telecommunication Union (April 2014).

About Phocuswright Inc.
Phocuswright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, Phocuswright fosters smart strategic planning, tactical decision-making and organizational effectiveness.

Phocuswright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use Phocuswright research for competitive advantage.

To complement its primary research in North and Latin America, Europe and Asia, Phocuswright produces several high-profile conferences in the United States and Europe, and partners with conferences in China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.

The company is headquartered in the United States with Asia Pacific operations based in India and local analysts on five continents. Phocuswright is a wholly-owned subsidiary of Northstar Travel Media, LLC. (116 32nd Street, 14th Floor, New York, NY 10001 United States).


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