Developed by Emaar Hospitality Group for the joint venture of Emaar Properties and Meraas Holding to support Dubai's Tourism Vision 2020 and World Expo 2020 with upcoming Rove Hotels properties in Al Wasl, Port Saeed, Al Jafiliya, Oud Metha and Dubai Marina.

Rove Hotels is developed by Emaar Hospitality Group, the hospitality and leisure subsidiary of global developer Emaar Properties, and Meraas Holding.

Meaning 'to traverse,' Rove infuses 21st century innovation with sophistication and historical enrichment to deliver an unparalleled experience. Drawing inspiration from both Dubai's heritage and its remarkable leaps of achievement, the properties serve as tech-savvy, social and cultural hubs for international explorers.

Stylishly designed by incorporating contemporary and Arabesque features, smartly configured and effortlessly connected, Rove Hotels are for the modern, attentive, value-conscious and socially networked generation as well as families who cherish reliable, modern, fuss-free and friendly guest experiences assured through effortless check-in and late check-out at 2pm, among other amenities.

Artist rendering of Rove Za'abeel, the first Rove Hotel, developed by Emaar Hospitality Group in Dubai, which is scheduled to open later this year. Modern, cosmopolitan, smart and cultural, Rove Hotels embody the essence of Dubai's identity. A contemporary new mid-market lifestyle hotel brand, Rove Hotels will roll out 10 properties across central locations in Dubai and the region by 2020.

Providing all essentials and incredible value across all touch-points, Rove Hotels will appeal to the savvy traveller, who leads a fast-paced urban life, keeps things simple and is constantly on the go. The properties integrate the value and simplicity and leverages smart connectivity to provide efficiency and authenticity, always.

Philippe Zuber, Chief Operating Officer of Emaar Hospitality Group, said the new hotel brand complements the Dubai Tourism Vision 2020 announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler ofDubai, to welcome over 20 million annual visitors by the turn of the decade.

"To be set in central destinations and bringing a distinctive new lifestyle inspired value hospitality experience, Rove Hotels will also support the preparations and hosting of the World Expo 2020. We have made significant progress with our first project - Rove Za'abeel - while five other properties will open in the coming years in Al Wasl, Port Saeed, Al Jafiliya, Oud Metha and Dubai Marina," added Mr. Zuber.

All Rove Hotels reflect the core attributes of the dynamic lifestyle brand. They have a contemporary and urban design with Arabesque elements and display local art-pieces throughout the public areas. This, complemented with a high-tech environment, help make instant connections with guests.

The rooms are spacious at 26 sq metres and feature a 42 inch TV screen complete with media hub, designer mattresses and a modern bathroom. Nearly half the rooms are interconnected making Rove Hotels a family-friendly destination, allowing families comfortable yet affordable accommodation options.  

Innovative services include an e-Concierge application provided on smartphones and a self-check-in station eliminating waiting time in addition to the convenience of late check-outs. A 24-hour gym, a welcoming pool and sun deck cultivate a relaxing ambience. All hotels will also have a 24-hour self-service Laundromat. For effortless connectivity, all hotels are located in easy access to the public transport including the Dubai Metro, bus and tram stations.

Artist rendering of The Lounge at Rove Za'abeel

The hotels also serve fresh, locally produced culinary creations full of flavour and will have distinctive dining out destinations that appeal to all. The all-day dining outlets at the hotels are fully integrated with the community offering a thoughtful selection of food and beverages reflecting multiple cuisines including Arabic, Western and Asian. They are ideal as an occasion spot, a place for a coffee to go, an early morning breakfast, a terrace lunch, a snack over emails, a relaxed after-work gathering or dinner with friends and family.  

To further add to the guest's convenient experience, Rove also has a convenience store that provides 24- hour services showcasing a range of day-to-day amenities, fresh food and the choicest snacks.

Only 20 minutes from the Dubai International Airport and directly opposite The Dubai Mall, the world's most-visited and largest retail and entertainment destination, Rove Za'abeel will feature 420 rooms in 14 floors, providing a stylized, culturally inclined and connected getaway for guests. The foundation works have been completed with scheduled opening in 2015.

Emaar Hospitality Group is defining a new niche with Rove Hotels that will complete the spectrum of lifestyle hospitality experiences offered through its other popular brands, The Address Hotels + Resorts and Vida Hotels and Resorts.