Hong Kong-based New World Hotels has been renamed New World Hotels & Resorts to reflect its aim to introduce its signature 'modern Oriental hospitality' to resort destinations in mainland China and Asia Pacific, as part of its strategic plan to triple the size of its portfolio in five years.

New World Hotels are currently located in mainland China, Hong Kong, Vietnam and the Philippines.

The newworldhotels.com website has also been revamped to showcase the group’s rapid development, which includes eight new hotels already announced to join the brand’s portfolio and USD78 million renovations to existing properties in the last three years. The mobile-friendly, multi-lingual website enables on-thego travellers to connect to New World Hotels & Resorts anywhere, any time.

The relaunched website, designed by Isobar Hong Kong, named Digital Agency of the Year 2014 by Marketing Magazine, showcases stylish imagery matched with easy-to-browse navigation.

In keeping with customers’ expectations for an image-driven online experience, the website features crisp new photography showcasing the brand’s modern Oriental hospitality as expressed in guestrooms, facilities, amenities, décor and service.

The user-friendly navigation is designed to make information searches easy and precise. For meeting and events planners, there are “at-a-glance” meeting space charts listing venues with corresponding capacities and configurations for all properties.

“Our name change reflects our growth plans and the opportunities on our doorstep, with increasing requests to extend our presence in resort destinations,” says Symon Bridle, chief operating officer of Rosewood Hotel Group, parent company of New World Hotels & Resorts. “Our new website, as one of the first touchpoints for guests, is designed to be a fluid and seamless online introduction to the brand’s hallmark modern Oriental hospitality.”