Exclusive ITB Feature: Everyone knows that age-old adage, 'if you want something done well, then you have to do it yourself', but crowdsourcing firm Clickworker has gone completely against the grain instead deciding that, if you want something done well, then you have to get tens, or hundreds or even thousands of people to do it.
In a presentation to delegates at ITB Berlin, Ines Maione, marketing manager at the firm explained how the model works and how it could be useful in the field of tourism.
The idea is that the internet opens up a world of talent that could be helpful in making a product successful from designing, writing and information gathering to development and marketing of a particular, tool, app or website.
"There is a big pool of know-how, ideas and knowledge," said Maione.
"And one can find people through a big social network or through a crowdsourcing offering."
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