Australia's largest hotel operator, Accor, will push for room rate rises of up to 10% in 2014, its intentions flagged in a press release aimed at the corporate travel buyers in the midst of annual negotiations.
"It is expected that rates will rise between 7%-10% in Sydney, around 7% in Melbourne and Perth, with rates in Adelaide, Canberra and Brisbane to rise between 3%-5%, " said regional Chief Operating Officer, Simon McGrath.
Mr McGrath's views contradict those of leading corporate negotiators, who believe rates will remain flat despite high occupancies.
"It's a buyer's market right now," Craig Southee, Head of Consulting at HRG Australia, told delegates at the Best Western conference in early September.
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