Shangri-La Hotels and Resorts will open a Customer Contact Centre in China in March 2013.

The centre provides a toll-free service for inbound and outbound reservations to assist guests from mainland China, Hong Kong, Taiwan and Macau. The centre also provides one-stop Golden Circle member service within Greater China.

Located in Guangzhou, the Customer Contact Centre provides language support in Putonghua, Cantonese and English. For Golden Circle members, the centre handles member enquiries, reservations and award redemptions.

"With 40 hotels in Greater China and more in the development pipeline, China remains a key focus in our group," said Kent Zhu, Shangri-La's chief marketing officer. "Our new dedicated customer contact centre will help us better serve our guests and enhance their overall booking experience."

The Customer Contact Centre in China will operate seven days a week, 12 hours a day. After office hours, the China centre is supported by Shangri-La's Customer Contact Centre in Malaysia.