MGTO launches the 'Tourism Awareness Campaign' again and cooperates with local associations to organize activities.

It is estimated that one fifth of Macau citizens will participate in the activities. The purpose of the campaign is to educate citizens about awareness of tourism in a widespread and effective way in order to upgrade tourism resource quality together and create a friendly tourism environment in harmony with the Macau SAR's strategic goal of building a "World Centre of Tourism and Leisure".



Secretary for Social Affairs and Culture Cheong U, MGTO Director Maria Helena de Senna Fernandes and Acting Chief of Office of the Secretary for Social Affairs and Culture Maria Madalena Leong along with 22 association representatives hosted the Launch Ceremony of "Tourism Awareness Campaign" on January 15.

MGTO launches the "Tourism Awareness Campaign" again, enriching the activities and adopting different devices to cultivate citizens' courtesy towards visitors and introduce Macau tourism resources. It is hoped that every citizen can become a tourism ambassador and share Macau locals' compassion widely. 5 tourism ambassadors with whom citizens are familiar – Helpful, Friendly, Polite, Knowledge and Smiling, continue to uphold the slogan "Be My Guestï½¥Feel at Home" and advocate Macau's warm hospitality.

MGTO cooperates with 22 social organizations to organize over 50 activities at the first stage. It is estimated that 100,000 citizens will participate in the activities.

The activities include various creative competitions, seminars, training courses, research, promotion activities, World-Heritage-related activities, local tours, carnivals, cultural performance, souvenirs making and game booths, etc.

MGTO first launched "Tourism Awareness Campaign" in 2001 followed by a series of activities, which won active participations among the society and achieved great results at the time.