The WTM Global Trends Report 2012, in association with Euromonitor International, highlights the emerging trends in the global travel and tourism industry.
The GTR has been at the forefront of predicting major trends in the travel and tourism industry since its launch in 2006. The 2011 report is no different forecasting a number of trends I'm sure will bear fruit over the coming years.Key Findings:
- Americas: The Attraction of Forbidden Lands. Previously off-limits countries welcoming increasing numbers of American visitors as travel restrictions ease.
- UK: Tingo Rips up the Rule Book Tingo, owned by TripAdvisor, takes advantage of cancellation and refund policies to offer customers the best hotel rates.
- Europe: BRICs' Grand Shopping Tour. Brazil, Russia, India and China turn to shopping tourism in major European cities to purchase luxury goods.
- Travel Technology: The Power of Smart TVs. Smart TVs are on the verge of taking off, integrating TV, internet and social media with opportunities for travel brands.
- Middle East: Rise of Shopping Hotels. Following the popularity of shopping in the Middle East, hotels are locating within or next to shopping malls.
- Africa: Destination Nollywood Nigeria's film industry is the world's second largest and attracts intra-regional visitors, drawn to its film locations and culture.
- Global Village: Digital Detox As consumers become increasingly addicted to their devices, hotels are offering detox holidays to help them de-stress.
- Asia: Car Brands Take on Hotels Luxury car brands are leveraging the popularity of luxury brands across Asia and making inroads in the hotel sector.
- India: Gold Rush on Low Cost Indians' love of gold helps drive outbound travel to the Middle East to visit the gold souks, taking advantage of low-cost fares.