As you take part in meetings, have you ever noticed that some people speak with such authority that you feel it must be important, while others are so bland it hardly seem worth the effort to write down their comments?

Speaking to influence and to gain the respect of others depends on three factors:

• words
• delivery and tone
• body language.

This article looks at the first of these, words.

As a professional, you should expand your vocabulary and use it well. That doesn't mean you should habitually use complex words when simple ones would do the trick. It does, however, mean you can upgrade your language when appropriate to the audience. I am not suggesting you show off your knowledge of the language, but the way you choose to express yourself in a business meeting can make the difference between being taken seriously and being ignored.

Take credit as well as responsibility by speaking in the active voice. For example, instead of "when the report was finished", say "when I finished my report" (assuming, of course, it is your report!). In today's work world, you can't afford to be shy, and this is a subtle but effective tool in your brand building kit.

Avoid exaggerated superlatives. Instead of gushing that the meal was "unbelievably good" or "fantastic", try "excellent" or "splendid". If you are somewhat concerned, don't say you are worried sick.

Words have tremendous power, not only to express your message but also to speak volumes about who you are.

In Part 2 we'll examine how delivery and tone can make your language more influential.

© 2004 Helen Wilkie All Rights Reserved. You may reprint this article for your online or print publication so long as you include the complete article and the following paragraph:

Helen Wilkie is a professional speaker, consultant and author who helps companies do better business through better communication. Her latest book is "The Hidden Profit Center". To received free monthly tips and techniques on communication, visit http://www.mhwcom.com or http://www.HiddenProfitCenter.com and sign up for "Communi-keys". Reach Helen Wilkie at 416-966-5023 or hwilkie@mhwcom.com