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Mystery Shopping Without the Mystery.
By Ron Yudd
Thursday, 9th June 2005
 
There's no mystery about mystery shopping! The real mystery is what to do with the information you gain. 

Mystery shopping is a simple concept. Someone visits your business, experiences the service and reports their findings. Simple stuff! Mystery shopping provides information to find out if the shopper's experience matches the service standards and expectations that you have created and laid out for your staff and management. No mystery here.

The real mystery------what do you do with all that information?

We solve the "mystery" of mystery shopping by helping you actually use the information. We provide tangible, "real life" recommendations to help you correct problems and enhance your current levels of service. We not only report on your current levels of service we make specific recommendations on how to enhance it! We're also there to help you implement measurable and lasting service improvement that will increase guest satisfaction, productivity and profitability.

Our mission is to work directly with you to customize a shopping package that yields very specific information, fits your operational needs and works within your budget.

Solve the Mystery of What to Do with Mystery Shopping Information

Our Mystery Shopping Services:

  • Are customized for each client and each service situation.
  • Are specifically focused so they yield the information needed to improve service.
  • Have the flexibility of short or long term agreements.
  • Identify how your guests view the operation and how they perceive your delivery of service.
  • Identify specific roadblocks to service excellence.
  • Identify operational needs that may be causing the roadblocks to excellence.
What Makes Us Unique?

  • We only shop foodservice operations, restaurants and hotels-this is our business and we know what we're doing.
  • All our mystery shoppers are all restaurant and hospitality veterans. They currently work in the industry and know exactly what to look for.
  • We report on strengths as well as weaknesses. Positive service behaviors need to be encouraged and reinforced. We use the identified positive behaviors to build-on in areas that need help.
  • We make specific and very detailed recommendations. Every one of our reports is coupled with a plan and lays out how to implement our recommendations.
  • We combine covert and overt assessments to determine overall service needs and then we work with you to customize programs that will help you.
  • We create and deliver customized service training workshops and programs so your investment is very targeted.
How We Can Help You Enhance Guest Service:

  • We help you identify operational issues that may be hindering the delivery of service excellence.
  • We help you increase profits. Our shopping packages identify profit opportunities linked to service delivery.
  • We help you review or even develop and implement realistic service standards that will enhance overall service.
  • We develop very specific service training workshops for both managers and staff. From mini-sessions to full workshops we build programs that directly address the findings in our shopping reports and are action oriented.
  • We specialize in super discreet shopping for restaurants, clubs and boutique hotels trying to measure their service levels while not disrupting their day-to-day operations.
  • Our business is customizing your mystery shopping package-whether it's a six month service or a one year program---we can build something that fits your needs and your budget.
Ron Yudd ©2005

About
Ron Yudd is the premiere business coach, trainer and speaker in the restaurant and hospitality industry. He is a resource for results in the areas of improving customer service, leadership training and enhancing profitability. He offers customized seminars, workshops and keynotes in customer service, leadership development and creating real and lasting profits.


Ron is the President of Points of Profit Leadership Inc. and the Founder of the Leadership Cares Foundation Inc.. His speeches, seminars and workshops are customized to meet the needs of his audience and to provide real world information that has an immediate impact on profitability. Ron coaches others in the restaurant and hospitality industry in the areas of profit strategies, leadership skills development and customer service excellence.

www.ronyudd.com
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