Hospitality and tourism business blogging has passed the tipping point- Today executives and professionals in the media- marketing- technology and public relations industries get much of their information from blogs and strategize about how to incorporate blogging into their marketing, advertising and communications campaigns.
Debbie Weil, author of "The Corporate Blogging Book," says "Whether or not you choose to launch a blog, you need to be reading blogs. Your employees and/or competitors are most likely already blogging about your industry niche -- or possibly your company, products or services. Get used to it. Make use of it. Track what's being said about your company in the blogosphere and you've just discovered next-generation focus groups."
But many questions remain. How should your company participate? How do you manage comments on other blogs? If you and/or your company already have a blog, how do you improve it editorially? How do you build readership? How do you improve its effectiveness? Or, if you are a journalist, how as an entrepreneur can you build your own publishing business? In sum, what are the best practices for blogging for business?
This article features 10 blogging tips from 10 experts, including luminaries such as John Battelle, Om Malik, Joseph Jaffe, two business blogging consultants and up-and-coming bloggers, who have generated new business or increased awareness of their brands. It is a "best of the best" in business blogging best practices. Most importantly, in the spirit of blogging, I hope YOU the reader add your comments here at iMedia Connection or on my blog TheDailyJoe.net as well as take detours to the (what I hope are) helpful links that I have included.
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www.imediaconnection.com/content/17490.asp Joe's Bio
Joe Kutchera is a eight-year sales and marketing veteran of Time Warner´s interactive properties including Warner Bros. Online, This Old House Online, FORTUNE.com and CNNMoney.com. He currently leads the interactive sales team for Grupo Editorial Expansion in Mexico City (acquired by Time Warner in 2005) with sites including CNNExpansion.com, Chilango.com and Quien.com. Kutchera has a BA from Macalester College and an MBA from Fordham University in New York City.Published with permission of imedia.
