ITB 2024 Special Reporting
The Power of a Press Release.
By Bette Daoust, Ph.D.
Thursday, 1st March 2007
Press releases allow you to boast about your expertise and will make you known on the topic

The first thing to remember about a press release is that you only have a headline to catch the attention of the journalist or editor. If that does not make them sit up and notice, your release is likely to end up in the waste basket. You will need to spend time coming up with unique headlines that get to the point and entice the reader to move down the page.

The best way to grab headline attention is to read the headlines in the current paper. What is it that the newspaper prints? You may find that one thing is of importance to one paper and something entirely different is for another. What do you do in this case? You simply change the headline to match the requirements of each paper you send the release to. It will take a bit of work and research to find the right fit, but it can be done.

Press releases require the answers to the basic questions such as: who, what, why, when, and where. It has also been said that using statistics to prove your point is also another attention grabber. If your headline contains anything to do with money, health or sex, then you have a better chance of being read. The point is that you need to work on your headline and pass it in front of others for their reaction before sending it out.

You also need to make a media list and contact information for the journalist that reads the headline. And you will need to keep this media list current as people in this industry tend to move around frequently. Press releases can be used for more than just an announcement. You can tell people about a new product, a new employee, an award or anything that is thought to be newsworthy. What ever the event you choose to share with the world, do not overdo it and always follow up.

About the Author :
Bette Daoust, Ph.D. is a speaker, author (over 170 books, articles, and publications), and consultant. You may contact Dr. Daoust at www.BizMechanix.com You may also view her latest publications at www.BlueprintBooks.com
Content Marketing ~ Share Your Message Globally ...[Click for More]
 Latest News  (Click title to read article)

 Latest Articles  (Click title to read)

 Most Read Articles  (Click title to read)

~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy