Goal to be No 1 flight OTA in five years; robust growth driven by higher-tier members and youths.
Trip.com Group is back and if you ever had any doubts about its resurgence and ambitions, well, those were swept away by the mighty and impressive show of force it put on for its Envision 2024 Global Partner Conference in Shanghai this week for more than 1,600 partners across 50 countries and regions.
James Liang: Travel has new meaning in the age of AI.
Chairman James Liang coined a new world – “innovationism” – to describe the “new philosophy of travel” in the age of AI. “The meaning of life is to pursue innovation and heritage for the longterm prosperity of humanity,” he said, adding that travel has even more meaning now because it, like innovation, “is the highest form of human nature and satisfaction”.
Saying that “innovation cannot be done by machines but by humans – individuals, governments and corporate”, he noted that the Internet and AI were fertile grounds for innovation in customer service and marketing.
And he singled out Trip Genie, the group’s AI personalized itinerary planner which, since its introduction last July, has handled more than 1m queries, doubled conversion rates, seen 40% additional time spent by users and 90% increase in orders.
Jane Sun: “We want to bring travellers from Asia and China to the rest of the world, and travellers from around the world to Asia and China.”
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