Abu Dhabi and the Jordan Tourism Board Sign MoU, MICHELIN Guide launches in Hanoi & HMC and more...

Abu Dhabi and the Jordan Tourism Board Sign MoU
Thursday, 22nd June 2023

The MoU represents a one-year agreement to strengthen tourism and economic cooperation and build dual-destination awareness to drive incremental leisure traffic in key markets through partnerships on trade and consumer activities.

Under the MoU, the two entities will build a robust system for both destinations to exchange knowledge and market insights in order to advance tourism >>

Rosewood affirms its sustainable commitment
22 Jun 2023 : Driven by a sense of purpose to build a future where people and place enrich one another, Rosewood Hotel Group is proud to announce Rosewood Impacts, a groupwide roadmap for delivering positive impact on all its communities and the planet we call home >>

Amex GBT to be awarded US patent for AI-powered customer satisfaction engine
22 Jun 2023 : American Express Global Business Travel has been awarded its fifth patent by the United States Patent and Trademark Office for an invention that uses AI to monitor and improve customer satisfaction >>

The MICHELIN Guide launches in Hanoi & Ho Chi Minh City
22 Jun 2023 : Hanoi & Ho Chi Minh City make their debut in the MICHELIN Guide with 103 restaurants and eateries recommended, covering over 20 cuisine types >>

HIGHLIGHT ARTICLE

How Gen AI Is Already Transforming Marketing
Thursday, 22nd June 2023

For CMOs, the benefits of generative artificial intelligence (if done right) will outweigh the brand risks. Marketing is a generative AI hot spot because the new technology is so well suited to its blend of creative and data-driven work.

The rules: Generative AI needs to start and end with the customer; creative applications are only the start; quick wins and complex projects must run in parallel; marketers should keep the highest-priority use cases in-house; and the CMO is perfectly placed to be an AI change agent >>

Showcasing Hospitality Properties and Their Pioneering Eco-Friendly Practices
Climate change, freshwater depletion, unsustainable use of resources, and biodiversity collapse are some of the most pressing challenges faced by humanity today >>

In case you've missed it: Global eNewsletter of June 21, 2023
Air travelers are concerned about CO2 emissions and more >>