Global Newsletter: December 10, 2019
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Tuesday, 10th December 2019

Louvre Hotels Group redesigned Golden Tulip product, Sri Lanka’s first internationally developed and managed mixed-use project, building blocks of direct sales and discovering your hotel’s brand & niche.

Louvre Hotels Group redesigned Golden Tulip product
Tuesday, 10th December 2019

After reinventing the client experience at its international Golden Tulip brand in 2016, Louvre now launches the new room, pursuing its endeavors to meet the needs of clients, investors and operational teams.

This new product is the brainchild of the group’s Marketing and Design teams. They drew their inspiration from the brand’s Dutch roots, leveraging light and space to create a feeling of comfort and a complete change of scene >>

News from around the APAC region
10 Dec 2019 : Hotel industry and travel news from around the Asia Pacific region: Royal Caribbean partner with Singapore Tourism and Changi Airport, Nepal is developing a new airport to promote tourism, Chinese star-rated hotels report occupancy and more >>

The Ritz-Carlton debuts in the metropolis of Pune, India
9 Dec 2019 : With the launch of its second hotel in India, The Ritz-Carlton sets new benchmarks in luxury hospitality by blending immersive city experiences and legendary service, the Property is Developed by Panchshil Realty >>

Shangri-La Group celebrates completion of the Group’s largest venture in South Asia
8 Dec 2019 : Seven years after it broke ground, the much-anticipated One Galle Face (OGF) integrated project was officially opened on the morning of 8 November by His Excellency Maithripala Sirisena, President of the Democratic Socialist Republic of Sri Lanka and by Shangri-La Group Chief Executive Officer, Lim Beng Chee >>


The Building Blocks of Direct Sales
Tuesday, 10th December 2019

Every single hotel, without any exception, whether large or small, independent or part of a hotel chain, with a good or bad reputation, in the centre or in the suburbs, has significant potential to increase direct sales.

Unfortunately, most hotels are a long way from being able to realise this potential and find themselves stuck in a rut without any clear idea about how they can continue to grow. If they are successful, the rewards are very attractive: stronger profit margins and reduced dependence on intermediaries >>

Three Tactics KOL Marketers Can Spot Fake Followers Before It’s Too Late
The recent controversy over a case of an alleged KOL and a multi-channel network (MCN) agency manipulating account data has caused a stir in marketing circles >>

Discovering Your Hotel’s Brand & Niche
Building a strong brand is vital in distinguishing and defining your hotel: Whether you’re a small motel or a luxury resort, it’s important to cater your brand to the right audience >>

Improve Your Job Description to Land the Top Talent
Landing the top talent in the hospitality industry is hard enough if you have dotted all the 'i's' and crossed all the 't's,' but when you miss even one minute detail, you can end up at the back of the line for the most qualified candidates >>

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