Bangkok tops destination city index again, trade war impacting air freight, increase your hotels' social media sharing and are the patterns in your data leading you in the wrong direction?.

Bangkok tops Global Destination Cities Index for the fourth consecutive year
Monday, 9th September 2019

With a decade of destination insights, Mastercard shows the dramatic rise in International travel—and the particular growth of the Asia-Pacific region.

Over the past ten years the world has seen economic ebbs and flows, evolving global competition and partnership, and boundless technological innovation. But, one thing has remained constant: people’s growing desire to travel the world, visit new landscapes and immerse themselves in other cultures >>

Trade war impacting air freight demand
8 Sep 2019 : The IATA released data for global air freight markets showing that demand, measured in freight tonne kilometers (FTKs), contracted by 3.2% in July 2019, compared to the same period in 2018 >>

Asia Pacific’s construction pipeline rises to a record high
7 Sep 2019 : According to the recent report from analysts at Lodging Econometrics, Asia Pacific’s total construction pipeline, excluding China, is at an all-time high and stands at 1,793 projects/393,732 rooms, up 3% and 7% respectively, year-over-year (YOY) >>

Sheraton’s new logo starts appearing on hotels worldwide
6 Sep 2019 : Sheraton’s transformation continues to build momentum as the newly renovated Portland Sheraton at Sable Oaks becomes first property in the world to display new logo >>

HIGHLIGHT ARTICLE

Are The Patterns in Your Data Leading You in the Wrong Direction?
Monday, 9th September 2019

For this article to be valuable let’s start with two assumptions about your data: First, that you have quality data, and second that you are capable – or have access to capabilities – to effectively analyze your data.

If these two assumptions are off track, establish an initiative to address these as soon as possible. Why? Regardless of what your function, inside or outside of Marketing, quality data is pivotal for making high-confidence critical customer, product, and market decisions >>

Increase Your Hotels' Social Media Sharing
We regularly tout social media as a great way to promote your hotel, however, you can be very active but still not get the desired results if people are not sharing or interacting with your content >>

How Investors are Finding Value in Obsolete Buildings
The pace of technological and social change around the world means more and more buildings are becoming obsolescent as consumer need and demand shift, and in an increasingly tight real estate market, more and more investors are finding value in adapting these obsolete buildings >>

What Are The Main Types of Beer?
Up your beverage knowledge with out guide to the main varieties of beer, while craft brewing has exploded in popularity in recent years, beer ultimately consists of a few basic styles >>

Global Update: Who's Where and Doing What
September 2019: Global update of who is moving where and from where - keep track of old colleagues and friends or find lost ones, brought to you by The Boutique Search Firm >>

In case you've missed it: Global eNews September 06, 2019
Google integrates vacation rental listings, enhance community tourism, it takes more than just wanting to be a marketer to do marketing well and towards the end of the traditional office >>