Travel motivations and aspirations of APAC travelers, Amsterdam’s ban on hotels raises rates, metasearch is now the growing marketing channel and create employee incentives for lead generation.

Travel motivations and aspirations of APAC travelers explored
Monday, 15th July 2019

Eighty-eight percent of travelers based in Asia Pacific feel their ‘love of travel is a huge part of how they define themselves’, with three in four aspiring to be a ‘travel expert in their social circle’.

The research, surveying 2,300 avid travelers aged between 20-45 in 11 Asia Pacific countries and segmented by life stage, explored the travel motivations, aspirations and expectations of the region’s most active travelers >>

Amsterdam’s ban on hotel development boost RevPAR
15 Jul 2019 : With international and domestic visitation to Amsterdam growing by nearly 7% a year over the past ten years, hotels in the Dutch capital have experienced robust growth with RevPAR up 4% in 2018 >>

STB’s Fast Forward Fund makes the passion of Singapore-based content creators possible
15 Jul 2019 : The Singapore Tourism Board (STB) announced the five winning projects for Fast Forward, its fund for Singapore-based content creators. Fast Forward was launched in October 2018 to support Singapore-based content creators and produce inspiring Singapore narratives through film, video and animation >>

Hospitality brands in Japan are moving overseas
14 Jul 2019 : Regular travellers to Japan will be familiar with hotel groups like Hoshinoya and Okura, which run iconic properties such as Hotel Okura Tokyo and Hoshinoya Kyot, but now such Japanese hospitality brands are heading overseas, part of an effort to grow brand recognition outside their home market >>

How visas can drastically change arrival numbers
13 Jul 2019 : Last week Iran announced that foreign visitors from China will no longer require a visa and will not receive a stamp in their passport when visiting the Islamic Republic of Iran. Until now, less than 100,000 Chinese visit the country per year, the majority being business trips >>

HIGHLIGHT ARTICLE

Metasearch is Now the Most Important Marketing Channel and Growing
Monday, 15th July 2019

When, back in 2013, we started to see trivago and TripAdvisor adverts offering the possibility of comparing hotel prices, nobody imaged the success they would achieve over the course of the years, especially when Google jumped on the bandwagon with Google Hotel Ads. Today, 72.5% of travellers use metasearch engines in their search process >>

Leveraging Transformational Technology – Miles Ahead In HR With Artificial Intelligence
Assisted by our increasing willingness to share information about ourselves, and facilitated by an exponentially rising computing power, the existence of data is omnipresent >>

Create Employee Incentives for Lead Generation.
You need to use every tool at your disposal to compete for group business, especially when faced with new supply in your market that’s threatening to dazzle with its 'new is better' appeal. Thus it’s crucial to get everyone on the payroll involved in the group sales effort, and generously reward those employees who help bring in leads >>

Singapore's CBD Revitalisation to Widen Its Lead as a Global Office Hub
Singapore’s CBD Incentive Scheme will motivate several owners to convert older buildings into state-of-the-art integrated developments bringing new residents of all ages, tourists and digital nomads into the area >>

Global Newsletter from last Friday: July 12, 2019
Thailand aims for a 10% growth in tourism revenues, Six Senses signs Loire Valley, rise of the urban wellness resort and reasons hotel marketers aren’t pending enough to sell weddings >>