4Hoteliers
SEARCH
ITB 2019 Special Reporting
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
7 Ways to Increase Sales
By Jennifer Nagy, President of JLNPR Inc.
Monday, 7th January 2019
 

There are literally hundreds of articles on every hotel industry news source about how hotels can improve their marketing to potential guests, increase their ROI, secure more customers, etc.

Unfortunately for vendors who are marketing their product or service to hotels, there is much less information available on effective B2B marketing tactics.

In this guide, I will tell you the seven BEST marketing tactics for increasing your company’s visibility to potential hotel clients, improving your credibility and brand recognition, AND boosting the ROI on your marketing spend.

In short, adding these seven tactics to your marketing strategy today will help you to SELL MORE, MORE OFTEN.

So, let’s just right in with the first marketing tactic…

Public Relations

Public relations (PR) is a highly effective tactic for B2B technology companies in the hospitality industry, as it builds brand awareness and credibility with potential customers, which will shorten a company’s sales cycle over the long-term – all at a fraction of the cost of traditional marketing. I have personally seen the phenomenal impact that public relations can have on a company’s financial success, especially for start-ups.

As in the hospitality industry, when there are many competitors trying to sell similar products/services to hotels worldwide, a company’s credibility and the customer’s prior knowledge of and trust in the brand become very important factors when making a purchase decision.

How Does PR Help Drive More Sales?

When shopping for a vendor, most hoteliers will start researching the companies that they already know and trust. If hoteliers aren’t familiar with any suppliers, most will look for recommendations from trusted third parties.

Well, that is exactly what PR is – an endorsement from a journalist, who are known to be required to adhere to strict ethical standards in terms of accurate, fact-based reporting. This type of endorsement (especially if your company has secured many placements in a variety of trade industry publications) will ensure that your company is at the top of the shopping list when hotels start searching for a new supplier.

Download the full document (PDF) here.

Content Marketing ~ Submit your news and articles ...[Click for More]
 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2019 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy