TODAY: AccorHotels' new mobile accommodation concept, TripAdvisor launches new performance analytics for sponsored placements and Why Your Hotel Needs a Video Marketing Strategy.

AccorHotels' new mobile accommodation concept
Thursday, 5th July 2018

Flying Nest: mobile, designer and ephemeral hospitality.

With its bold design, this new concept of mobile and sustainable accommodation is in line with AccorHotels’ innovative approach of constantly rethinking tomorrow’s hospitality in response to a strong trend, that of guests expecting to enjoy exclusive and intense experiences >>

Let’s keep traveling forward
5 Jul 2018 : Yesterday, the US Supreme Court ruled to uphold the travel ban, restricting people’s ability to travel to the US from Iran, Libya, North Korea, Syria, Venezuela, Somalia and Yemen. 'Travel ban was wrong from the beginning. Still wrong today' (Brian Chesky) >>

Dubai Tourism wants to inspire more stop-overs
5 Jul 2018 : Interactive and immersive digital installation draws on wide array of content to optimally showcase Dubai’s destination offerings >>

TripAdvisor launches new performance analytics for sponsored placements
5 Jul 2018 : TripAdvisor announced the launch of new ads performance reporting for Sponsored Placements customers that provides accommodation businesses with valuable, actionable metrics to help them drive incremental awareness and business through their ad campaigns >>

HIGHLIGHT ARTICLE

Why Your Hotel Needs a Video Marketing Strategy
Thursday, 5th July 2018

Video is quickly becoming one of the most popular digital content formatsand in a mobile-first world, video ad formats allow advertisers to reach their audience with highly targeted messaging across social media platforms and various websites >>

Strike the Balance Between the Digital and Human
Technology is great, until it’s not: You are on a website, a little box pops up and there’s a picture of a customer service rep with a typed message asking if you need help, so, you type a question, and just a moment later you get a response. That’s the perfect scenario, but, what happens when the response is wrong? >>

How to Generate Ancillary Revenue in your Hotel or Resort
What can you do in your hotel or resort to generate additional income? It often sounds easier than it is in reality, so we have been brainstorming and have come up with some great hotel management tips to sell extra services and then there is the next challenge with upselling and cross-selling >>

Blockchain: Opportunity or Hype?
The soaring value of crypto-currencies, like Bitcoin and Ethereum, has raised general awareness of the blockchain technology on which they are based and now there are hopes that blockchain can be applied in diverse domains, including: medical records, luxury goods sales (to weed out counterfeits), as well as travel distribution >>