The inaugural ITB Asia travel show has already become of great interest and is steaming ahead to become a major success.

The event is held on 22-24 October in Singapore.

"The response means that ITB Asia has quickly become the trade show for the Asian travel market," said Messe Berlin (Singapore) general manager Whey Whey Ng. "The proven ITB brand from Europe is now working its magic for exhibitors and buyers in the Asian travel trade."

Buyers at ITB Asia will conduct business with exhibitors from over 50 countries. All 500 units of booth space in Halls 601-603 at Suntec Singapore International Convention and Exhibition Centre have been sold out since July.

Almost 70% of the buyers at ITB Asia come from Asia where populations are increasingly keen to experience travel experiences around the world. Europe, the Middle East and Oceania (including Australia and New Zealand) will each supply about 10% of total buyers.

Buyers and sellers have been requesting appointments for weeks on ITB Asia's virtual marketplace. The confirmation of appointments has been active since 10 September. Messe Berlin will also start a process of matchmaking between buyers and sellers to fill up all the available appointment slots during the show.

Members of the travel trade who are neither exhibitors nor hosted buyers can still attend ITB Asia. Trade visitor registration is available online for US$80 for registrations before October 15 and US$120 for registrations onsite.

Trade visitor status gives full access for three days to the ITB Asia trade floor, the ITB Asia Convention and selected social events. Trade visitors are also eligible for special rates to attend specialist travel events for corporate travel, the meetings industry and web technology in travel, that are taking place in and around ITB Asia at Suntec. Delegates to these three specialist travel trade events can enter ITB Asia's main exhibition hall, selected social and media events at no charge. Trade visitor registration for ITB Asia is available under www.itb-asia.com/registration

Our journalists will be there in the centre of the action, reporting live daily through a dedicated ITB-WIT News Channel EXCLUSIVELY here at 4Hoteliers.com.

We will be covering the latest news and trends, interviews with global movers and shakers, and much more. Through one-on-one interviews to daily photo galleries and video feeds straight from the exhibition floor.

To compliment the news channel we'll be sending out a daily newsletter to our constantly maintained and growing, opt-in subscribers, so make sure we have your up to date details.

For advertisers and sponsors we have some very exciting opportunities lined up so be sure to contact us early as these are on a first come first served basis, with limited space available.

The special coverage will be running from October 21st till October 31st in the dedicated news section on our site and to receive more detailed advertising information just contact us through the Email button at the top left corner on our "Concierge Desk".

Should you wish to obtain more information about both events, please visit our comprehensive Events' Calender.