The publication continues to serve owners as a reference for which operator has a strong presence in their home market and in potential future markets further ashore as well as key feeder markets across the region.

We have prepared our analysis by number of properties and number of rooms for operators, brands, countries and cities. The following discussion highlights the largest players in each category.

Operators

OPERATOR MARKET SHARE BY NUMBER OF PROPERTIES AND NUMBER OF ROOMS

Among the 49 operators reviewed, the top nine have a market share of 81% by number of properties and 79% by room inventory. The top three players are Marriott, Wyndham and Accor, followed by InterContinental Hotels Group, Hilton, and Shangri-La. The takeover of Starwood has significantly
enhanced Marriott’s standing in the region.

BRAND MARKET SHARE BY NUMBER OF PROPERTIES AND NUMBER OF ROOMS

Brands

Given the prevalence of multi-brand operators, the brand landscape is subject to an even higher degree of fragmentation. By number of properties, the budget chains â€" particularly Super 8 with its presence in China â€" have the largest market share. Iconic full-service brands, including Best Western, Ibis, Holiday Inn, Crowne Plaza, Novotel and Sheraton, come next.

In terms of number of rooms, full-service brands dominate, with Sheraton enjoying the second-largest market share at 5% after Super 8.

Read the full article here.

About Pawinee Chaisiriroj
Pawinee Chaisiriroj Pawinee Chaisiriroj is a senior analyst at HVS Bangkok, providing a range of consulting and advisory services for the hospitality industry in the Asia Pacific region. Prior to joining HVS, Pawinee gained experiences in hotel operations with the Ritz-Carlton, Mandarin Oriental and Four Seasons. Pawinee holds an Honours Bachelor of Arts Degree in Hospitality Management with Real Estate Finance and Revenue Management from Glion Institute of Higher Education in Switzerland. For further information, please contact: pchaisiriroj@hvs.com 

About Daniel J Voellm
Daniel J Voellm Daniel J Voellm, Managing Partner HVS Asia-Pacific, is based inHong Kong is based in Hong Kong and has provided advice in all major markets across 18 countries in the region. Daniel Voellm started his career at HVS in the New York office; as Vice President at the global headquarters, he conducted a wide range of appraisals and market studies as well as underwriting due diligence services in 22 US states and in Canada. Daniel brings a strong understanding of the hospitality industry to HVS. His experience in hotel and food and beverage operations in Germany, Switzerland, England and the USA is complemented by an Honours Bachelor of Science degree from Ecole Hôtelière de Lausanne in Switzerland. Daniel works closely with key institutional and private owners of hotel properties, financiers, developers and investors, and has gained a strong understanding of their investment requirements and approaches to assessing the market value of investment properties. Daniel further advises on property and concept development and strategy.For more information please contact, dvoellm@hvs.com 

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