Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
Read more now
Read more now
A hotel room for the wellness generation.
Monday, 19th June 2017
Source : Triptease

Capitalising on the wellness boom that looks set to stay, Hilton has unveiled its new Five Feet to Fitness 'wellness concept' in a select few of its hotels.

Described as 'a guest's personal wellness stage', Five Feet to Fitness is an in-room fitness centre complete with bespoke fitness tutorials delivered via touch-screen display.

The brand that standardized hotel gyms over twenty years ago is deliberately pushing boundaries here - and it's a nifty move. In the age of the instagram fitness tutorial, gyms are far from the only place that people do their exercise.

Bringing the gym into the bedroom is a smart way to meet the ever-more-agile guest on their own terms.

From such an established brand, Hilton's new departure is an impressive investment in differentiation and delivering a benefit to such a specific segment of travellers. We'll likely see a positive brand halo effect follow.

And, given the feature won't be present in all rooms, could this help Hilton to achieve what the airlines managed? One reason to book direct is that you get to select your room like you would pick a specific seat on a plane. We'll be interested to see.

www.triptease.com 

Visit Rotana.com
Visit Unplugged Collection
 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

© Copyright 4Hoteliers 2001-2017 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy